Efficient Appliances for People & the Planet


Public Relations Consultant – India

CLASP is seeking a PR consultant to support media activities and campaign communications in


Questions: kjoseph@clasp.ngo


The selected agency’s responsibilities will include the below objectives:

  • Tell the story of CLASP’s strategies, programs, successes and opportunities in India to media across the country.
  • Build engagement, trust, and advocacy through strategic communications.
  • Establish a network of warm media contacts in key outlets across India; broader network across Asia preferred but not required.
  • Conduct media training for CLASP’s India team for press engagements and other media opportunities.
  • Elevate CLASP’s thought leadership and identify opportunities for CLASP to contribute to broader narratives on climate, environment, health and energy topics.
  • Identify industry and national media trends to help shape our messaging.
  • Enhance the credibility of the organization in its effectiveness in appliance efficiency to mitigate climate change effects.
  • Strengthen public relations efforts to attract new advocacy and civil society organization partners across chemicals, health, environment and energy sectors.
  • Position CLASP as an ambassador for climate change mitigation, clean energy access and other health topics in India.


Contract Timeframe: 01 March 2023 – 01 September 2023

Deadline for Application: 06 February 2023, 23:59 IST

Application includes registering as a Consulting Partner and submitting the financial proposal and the following application materials per the instructions below.

Deadline for Questions: 31 January 2023, 23:59 IST

All questions must be addressed in English to Karishma Joseph at  kjoseph@clasp.ngo. We request all inquiries be made to this e-mail address and not by phone.

Scope of Work

Task 1: Media Relations 

Create and implement a comprehensive media & public relations plan that adheres to CLASP’ communications strategies and standard operating processes.

  • Relationship building and in-person meetings with media
  • Relevant industry speakership opportunities
  • Thought-leadership positioning
  • Develop and maintain a targeted media list
  • Cultivate and maintain relationships with reporters, editors at key media publications, outlets, programs, etc. relevant to CLASP
  • Proactively pursue media opportunities – targeting all forms of media: broadcast, digital, podcasts, print, etc.
  • Conduct media training session for all team members.

Task 2: Reporting Mechanism

  • Provide written monthly and quarterly reports to show status and/or result of coverage.
  • Monthly reports should be received by 5th of the succeeding month.
  • Quarterly reports should be received by the 10th of the first month in the next quarter.

Key Qualifications

  • Prior / current work experience with clients in the non-profit space.
  • Demonstrated history of using communications and powerful messaging to drive behavioral change.


Register as a Consulting Partner

Interested parties must register as a CLASP Consulting Partner.

Submit Scope of Work Proposal

Interested parties should submit proposals electronically, in English, to Karishma Joseph (kjoseph@clasp.ngo). The files should be named as per the following example:


SOW Proposal must include:

  • Proposed activity plan to meet objectives and execute tasks mentioned above
  • CV(s) of proposed personnel
  • Past work – 3 placed articles
  • Target media list for proposed activities
  • 2 letters of recommendation outlining working relationship and past record of placements
  • Budget for all proposed activities. GST will not apply as CLASP is a non-profit.

Evaluation Procedure

A committee within CLASP’s India office will evaluate proposals received.


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