Market Assessment Report for Table & Wall-Mounted Fans in India
Table and wall-mounted fans are common appliances for circulating cool breezes and regulating temperatures. Due to their portability and affordability, they are in high demand in India.
India’s fan industry generates over 60 million units annually, valued at around INR 8,000 crores (USD 1.07 billion; 2018–19), projected to exceed USD 2 billion by 2023. Growing presence of organized retail outlets, increasing spending power, and rising preference for online sales platforms and modular homes are expected to boost demand for electric fans in India over the coming years. This will be further boosted by the India Cooling Action Plan, which was launched in 2019 and has a long-term vision to address cooling demand across sectors.
Given the opportunity to mitigate greenhouse gas emissions and reduce energy consumption, CLASP collaborated with ICF Consulting India Pvt. Limited to conduct a thorough market assessment and technical analysis of table and wall-mounted fans. The study covers product sales, import and export trends, available Indian test standards and test facilities, international labeling program comparisons, and recommendations to the Bureau of Energy Efficiency (BEE) for transitioning to a mandatory energy efficiency program.
The team reached out to relevant stakeholders and key industry players with structured questionnaires and in-depth interviews, providing the following insights:
- Manufacturing of table and wall-mounted fans increased from FY 2018-19 to FY 2019-20, followed by a decline in FY 2020-21 due to the COVID-19 pandemic.
- Significant proportion of the current table and wall-mounted fan market in India is met through imports due to:
- high domestic costs for raw materials
- high domestic fuel costs
- competitive pricing of Chinese-manufactured fans (15%-20% cheaper)
- Fan exports have been growing at a compound annual growth rate of 5%.
- Fan models are categorized based on their sweep size. The highest market demand and manufacturing are observed for fans with a 400 mm sweep size (81%).
- Indian market offers 65+ manufacturers, 1,000+ variants of these fans with varying sweep sizes.
BEE has made the table and wall-mounted fan labelling program voluntary from March 1, 2023 to December 31, 2024.
As per the analysis, it is estimated that India’s fan market could reach 11.1 million by 2030. Implementation of the policy is projected to save 1.8 TWh electricity and 1.5 MtCO2 emissions.
Quantifying Appliance Access Gaps for a Climate-Resilient Africa
Energy-efficient appliances, lighting and equipment are key to climate-resilient development. Sitting at the nexus of three global priorities—climate change mitigation, climate change resilience, and sustainable development—efficient appliances can help lower greenhouse gas emissions globally and improve the quality of life for the 3.6 billion people living in regions that are highly vulnerable to climate change.
This report makes the case for prioritizing appliances in efforts to promote climate resilient development. It estimates appliance access gaps at the national level in Africa for five appliances: refrigerators, televisions, fans, air conditioners, and solar water pumps. The report closes with a summary of what is needed to bridge existing access gaps for African nations. Read the full report to learn more.
A full analysis of global appliance access gaps for ten appliances will be presented in CLASP’s forthcoming Net Zero Heroes report, scheduled for publication in late November 2023.
Catalyzing India’s Transition to Energy-Efficient Fans
In the past year, India faced some of its highest summer temperatures in 122 years. Extreme heat poses a threat to the country’s productivity, health, and energy security as the country’s cooling demand continues to expand. To keep cool, 90% of India or 1.2 billion people use a fan in their homes – more than the combined population of USA, Japan, the EU region, and Canada. However, only 3% use energy-efficient fans. Higher-efficiency ceiling fans hold the potential to reduce greenhouse gas emissions, consume lesser electricity, and save electricity costs for consumers.
Earlier last month, CLASP and Energy Efficiency Services Limited (EESL) hosted a workshop on ‘Strategies to Increase Adoption of Efficient Fans in India’, bringing together government agencies, civil society organizations, fan associations and manufacturers, consumer groups, and academia. The objective of the workshop was to facilitate a discussion on mass deployment of energy-efficient fans in the Indian market and the role of various stakeholders in driving market transformation.
“For millions in India and around the world, fans differentiate a good night’s rest from a bad one. Or in extreme cases, fans can be the difference between life and death”, noted Bishal Thapa, Senior Director – India, CLASP as he highlighted the importance of fans for efficient and affordable cooling at the inauguration of the event.

What makes fans important in India?
- Nearly 60 million units of ceiling fans are sold every year, make it one of the most sold cooling appliances
- Ceiling fans alone accounted for ~40% of India’s residential electricity consumption in 2021, and this number is expected to remain significant at 32% in 2030
- India’s electric fan market is expected to cross INR 16,000 crore (USD 1.95 billion) by 2027-28
With the growing popularity of ceiling fans, India’s Bureau of Energy Efficiency (BEE) upgraded the Standards and Labeling (S&L) program for ceiling fans to a mandatory category in 2023. Today, all ceiling fans in India must display an energy efficiency star rating label. This initiative will ensure that vulnerable populations have access to affordable ceiling fans, while reducing carbon emissions.

“Aggregating demand and collaborating with manufacturers to increase supply of energy-efficient fans will help drive market transformation”, observed Milind Deore, Secretary, BEE.
To drive market transformation, EESL launched an initiative in 2023 to deploy 10 million energy-efficient fans in the Indian market. By transitioning the entire stock of residential ceiling fans, India could save 15% of its residential power consumption annually. This is also in line with India’s commitment to achieving net-zero carbon emission by 2070.

The workshop included two panel discussions that explored opportunities for growth in India’s fan supply chain and the potential routes for market transformation. The panels consisted of representatives from BEE, EESL, government agencies, manufacturers, think tanks, NGOs. The rich and engaging discussions were well received by over 150 attendees in person.
Pravati Samal, Director – Bureau of Energy Efficiency (BEE), highlighted the profound emotional attachment that rural Indians have towards their older ceiling fans. Despite the minimal cost to upgrade to a more efficient model, the sentimental value of these fans often overshadows considerations of energy efficiency.
Key takeaways from the discussion included:
- Combining education, awareness, and dialogue, will be essential to striking a balance between cultural sentiments and the pursuit of energy conservation
- Replacement value must be passed onto those who upgrade to energy-efficient models
- Awareness and targeted messaging must be designed for relevant consumer groups
- Dedicated platforms must be created for consumers and manufacturers
- Subsidies and incentives must be granted to fan manufacturers
- CSR funds should be used to increase awareness
This workshop included a live demonstration of fans of various star ratings running through the course of the event. The conventional, 3-star, and 5-star fans provided participants to practically understand the difference that efficiency can have on energy consumed and cost incurred by ceiling fans.
Lesser energy consumption of ceiling fans will result in fewer resources used, reduced energy generated, energy costs saved, and consequently, will mitigate emissions exponentially. Energy-efficient fans in India can help extend critical cooling to people, especially those vulnerable to rising temperatures without access to to cooling appliances.
Market Assessment for Pedestal Fans in India
Pedestal fans are used for various purposes in residential, commercial, industrial, office spaces, warehouses, and institution settings due to their portability. They are common appliances for circulating cool breezes and regulating temperatures.
India’s fan industry generates over 60 million units annually, valued at around INR 8,000 crores (USD 1.07 billion; 2018–19), projected to exceed USD 2 billion by 2023. Growing presence of organized retail outlets, increasing spending power, and rising preference for online sales platforms and modular homes are expected to boost demand for electric fans in India over the coming years. As cooling demands increase, the usage of pedestal fans will grow.
Given the opportunity to mitigate greenhouse gas emissions and reduce energy consumption, CLASP collaborated with ICF Consulting India Pvt. Limited to conduct a thorough market assessment of pedestal fans in India. The study covers product sales, import/export trends, available Indian test standards and test facilities, international labeling program comparisons, and recommendations for the Bureau of Energy Efficiency (BEE) in developing a mandatory energy efficiency program for pedestal fans in India.
The team conducted in-depth interviews with key stakeholders and used structured questionnaires to provide the following insights:
- Manufacturing of pedestal fans increased steadily between FY 2018-19 to FY 2019-20. Followed by a decline in FY 2020-21 due to the COVID-19 pandemic.
- Export for pedestal fans has been increasing at a compound annual growth rate of 8%.
- The Indian market has over 50 manufacturers offering more than 1000 variants of pedestal fans.
- Significant proportion of the current market demand is met through import from external players due to:
- high domestic costs for raw materials
- high domestic fuel costs
- competitive pricing of Chinese-manufactured fans (15%-20% cheaper)
BEE has made the pedestal fan labelling program voluntary from March 1, 2023 to December 31, 2024.
According to the technical analysis, it is estimated that the Indian market for pedestal fans will grow up to 9.3 million by 2030. Transitioning of the policy is expected to save an estimated 4.4 TWh of electricity and reduce 3.5 MtCO2 emissions by 2030.
Energy Efficiency in the Favelas
A new report from Catalytic Communities offers insights into the efficiency of service provision and use in favelas across Rio de Janeiro where inefficiency affects lowest income residents the worst. CLASP provided trainings to the researchers on energy efficiency, helping to craft the survey design and questions.
The data presented in the new report Energy Efficiency in the Favelas reflect the reality of 1,156 families (4,164 people) in 15 favelas from five municipalities across the Greater Rio metropolitan region, and specifically show the relationship between energy and poverty, focusing on the efficiency of service provision and use.
Key Findings
- The lowest-income families make up the majority of those facing energy poverty. 31% of surveyed families experience energy poverty,1 with a disproportionate amount of the family budget going to pay the electric bill.
- 69% of respondents stated that if their electric bill were halved, they would use the money to buy food, which indicates that energy poverty is directly linked to food insecurity for interviewees.
- Air conditioning is responsible for over half (51.4%) of energy consumption in the sample, followed by electric showers (13.8%) and refrigerators (13.6%).
- Energy-saving habits are at a good level across the sample population. Among those interviewed, 78% always remember to turn off the lights when leaving a room and 67% choose LED bulbs.
- Knowledge of energy-efficient appliances and the country’s labeling and assistance programs is low among low-income families: 50.6% state they know what the National Energy Conservation Label (ENCE) means. Of those that know the label, 49.1% state they have bought an electrical appliance based on it being classified in the ENCE A category.
- The Social Electricity Tariff (TSEE) offers discounts on electric bills and provides rewards for energy savings. Approximately 60% of families in the study meet the income criteria for the TSEE, but only 8% state that they receive the benefit. Of the families that meet income criteria to qualify for the TSEE, 90% say they do not receive the benefit.
This report is a follow-up to Water and Energy Justice in the Favelas.
Learn more
0. Energy poverty refers to when an electric bill takes up over 10% of a family’s monthly income (the recommended is below 6.8%).
Water and Energy Justice in the Favelas
The millions of residents in low-income communities known as favelas are feeling the worst effects of the energy crisis in Brazil. Many government programs are ineffective due to structural inequality, gang-related violence, and general distrust of government by residents. As a result, there is often a mismatch between the community’s needs and municipal services. Catalytic Communities, a Rio-based NGO working to provide strategic support to favela organizers, led a research course to train favela youth to perform research and data collection that could be used for political advocacy. CLASP supported training on energy efficiency and its impacts on residents’ quality of life.
The research focused on the impact of minimal energy and water access for favela residents, highlighting the country’s unique relationship to hydroelectric power. Recent droughts — and floods — have led to a decrease in water quality and availability, subsequently affecting power availability and costs. Meanwhile, energy is needed to pump water to homes. Many people in the favelas struggle to choose between keeping the lights on and having enough to eat. Key findings from the report include:
- At least a fifth of interviewees suffer from blackouts at least once a month.
- 68.7% were not aware of Social Electricity Tariff (TSEE), a program aimed at subsidizing electricity costs for low-income households. Only 8% participated in the program.
- Energy as a cost disproportionally affects lower-income families — over 30% are considered to be in energy poverty.
These conditions are only worsening, as energy prices rise and utility companies are unresponsive to service requests. This collectively-produced report outlines recommendations for the government and utilities to improve responsiveness and keep the lights on.
This report precedes a more specialized “Energy Efficiency in the Favelas” report, which will be released 21 April, in advance of Earth Day 2023.
0. Energy poverty refers to when an electric bill takes up over 10% of a family’s monthly income (the recommended is below 6.8%).
How Can We Cool India Faster?
Cooling is central to economic development. As India faces record-breaking temperatures, how can the country meet increasing cooling demand, while simultaneously reducing energy intensity and mitigating potential environmental impacts? This emerged as the key question in a conference that CLASP hosted to explore how implementation of India’s Cooling Action Plan could be accelerated.
India, with its predominantly tropical climate, is experiencing rising temperatures along with population growth and rapid urbanization, which are contributing to a steep increase in cooling demand. As temperatures continue to rise due to climate change, there will be an increase in cooling demand and greenhouse gas emissions.
To meet a growing cooling demand in a sustainable manner, India set a precedent with the launch of a comprehensive National Cooling Action Plan (ICAP) in 2019. ICAP aimed to lower cooling needs across various industries by 20-25% and decrease the energy required for cooling by 25-40% by 2037-38. The plan prioritizes the deployment of a robust mix of energy-efficient cooling technologies and environment-friendly refrigerants to meet growing cooling requirements.
In December 2022, CLASP hosted a workshop to convene key industry representatives, government agencies, civil society organizations, manufacturers, and other stakeholders to explore how ICAP implementation could be accelerated.
Abhay Bakre, Director General of the Bureau of Energy Efficiency (BEE), delivered the keynote address and highlighted the role of efficient cooling devices in reducing peak energy demand. He also stressed on the need to transition to the best available cooling technologies.
Arijit Sengupta, Director of BEE, highlighted key action areas and initiatives of BEE in implementing ICAP. These include efficiency policies and programs across space cooling in buildings, cold chain and refrigeration and transport air conditioning.
“India plays a leadership role globally in setting the cooling agenda. Dramatic climate changes demonstrate the critical role cooling appliances play in keeping economies healthy and productive. The ICAP is both a challenge and an opportunity for India to address rising cooling needs through policy and coordinated action.” – Christine Egan, CLASP CEO
Some of the key takeaways from the workshop include:
- Representatives from Energy Efficiency Services Limited, Refrigeration and Air-Conditioning Manufacturers Association, United Nations Environment Program and Consumer Electronics and Appliances Manufacturers Association discussed the need to create incentives programs for utilities/consumers to transform the market towards efficient cooling appliances.
- Civil society organisations (CSOs) play an important role in accelerating ICAP implementation. Representatives from AEEE, Prayas (Energy Group), Consumer Voice, NRDC, and CLASP discussed the need to improve the availability of energy efficiency best practices, operation and maintenance guidelines in local languages.
- The importance of enhancing communication and connecting with people to showcase the monetary benefits of using efficient (labelled) appliances to change consumer behaviour.
“The workshop emphasized the importance of collaboration and coordination among diverse stakeholders to achieve ICAP targets,” explains Bishal Thapa, CLASP’s Senior Director. “It is clear that the ICAP is a critical step towards reducing energy consumption, protecting the environment and promoting sustainable development.”
0. Energy poverty refers to when an electric bill takes up over 10% of a family’s monthly income (the recommended is below 6.8%).
World’s Best MEPS: Identifying Top Energy Efficiency Standards for Priority Appliances
Minimum energy performance standards (MEPS) for appliances and equipment play a critical role in meeting ambitious international climate goals. By adopting updated MEPS aligned with international targets and best practice, governments can deliver further energy and cost savings to consumers and take action to curb the worst impacts of climate change.
CLASP evaluated the stringency of MEPS requirements for six major appliance categories—lighting, air conditioners, refrigerators, electric motors, water heating, and space heating—across ten of the world’s highest greenhouse gas-emitting economies—Brazil, Canada, China, the European Union, India, Indonesia, Japan, South Africa, the United Kingdom, and the United States.
This report identifies economies with the most ambitious MEPS, and highlights opportunities for further policy intervention across all economies. The analysis will be updated periodically, with updated data available on the World’s Best MEPS tool page.
Webinar Materials | How to Achieve the World’s Best MEPS
0. Energy poverty refers to when an electric bill takes up over 10% of a family’s monthly income (the recommended is below 6.8%).
Appliances for All: Assessing the Inclusivity of the Solar Lighting and Appliances Sector
Improving inclusivity is crucial to achieving a just energy transition and maximising energy access gains, especially for vulnerable groups like women, people with disabilities and low-income households. CLASP through Efficiency for Access published a first-of-its-kind report which includes a meta-analysis of 19 household surveys spanning 5,483 solar lighting and appliance customers in eight countries and self-reported company data for nine solar product manufacturers and distributors. It is a first step towards establishing a baseline to understand how well the sector is performing across different dimensions of equity and inclusion, including:
- An understanding of the ‘typical solar product user’
- An assessment of how well the sector is reaching women, people living in poverty, and people with disabilities
- Analysis of gender gaps in hiring and compensation among private sector companies and the diversity of product expertise and offering
The report concludes with recommendations for donors, market development programs, investors, and private sector companies on improving data collection efforts and better integrating diversity, equity and inclusion principles into their work.
Download the Appliances for All: Assessing the Inclusivity of the Solar Lighting and Appliances Sector report.
About Efficiency for Access
Efficiency for Access is a global coalition working to promote renewable and energy efficient appliances to deliver clean energy to the world’s poorest people. It is coordinated jointly by CLASP and the UK’s Energy Saving Trust.
0. Energy poverty refers to when an electric bill takes up over 10% of a family’s monthly income (the recommended is below 6.8%).
Off- and Weak-Grid Appliance Market: Ethiopia
Most of Ethiopia’s population (78%) lives in rural areas, and only 36% of that population has access to electricity. Urban dwellers are well-electrified, with 93% of people having access to electricity. Still, households and businesses experience frequent power outages even in grid-connected areas. For example, a World Bank study found that 80% of surveyed companies in Ethiopia experienced frequent power outages – 8 times per month, for 6 hours on average during each outage. This unreliable access and large unelectrified rural population provide an opportunity for increased energy service delivery for Ethiopians via solar home systems and accompanying off-grid appliances.
CLASP, as co-Secretariat of Efficiency for Access, engaged a local consultant in collecting appliance data and reporting on the market conditions in Ethiopia. Our findings reveal that although Ethiopia’s solar market is emerging, with great potential for growing its productive use of renewable energy (PURE) product market, the solar appliance sector is nascent. Obstacles such as appliance affordability, low consumer awareness, and inconsistent interpretation of tax policies and importation guidelines require resolution for continued growth.
Read the full report for detailed insights on the off- and weak-grid market landscape, the common power type, size, price, and warranty of off-grid appliances sold in retail markets, and other findings relevant to sector stakeholders working in Ethiopia.
Download the Off- and Weak-Grid Appliance Market: Ethiopia report here.
About Efficiency for Access
Efficiency for Access is a global coalition working to promote renewable and energy efficient appliances to deliver clean energy to the world’s poorest people. It is coordinated jointly by CLASP and the UK’s Energy Saving Trust.
0. Energy poverty refers to when an electric bill takes up over 10% of a family’s monthly income (the recommended is below 6.8%).