Air Conditioner Labeling in Thailand: Key Findings and Recommendations
Fill out the form below to activate file downloads
You can now download the files related to this report above.
International Institute for Energy Conservation (IIEC)
In 2020, CLASP, in collaboration with EGAT and with the support of Ipsos Thailand and the International Institute for Energy Conservation (IIEC), conducted a nationwide survey among manufacturers, retailers, and consumers to assess understanding and perceptions of the original No.5 air conditioning (AC) energy label and the new label No.5 with stars.
The EGAT No. 5 label is considered a key tool for purchasing decisions, product design and marketing strategies.
This Policy Brief presents findings from our evaluation.
Rescaling the EGAT No.5 Label
The original EGAT No.5 voluntary label, in use until 2018, featured 5 efficiency levels to differentiate product performance. However, only products that achieved the highest labeling level (No. 5) were actually labeled by manufacturers, making it difficult for consumers to differentiate among the most efficient products. EGAT rescaled the labeling criteria at the end of 2018 by replacing the previous 5 levels with a three-star rating on top of level 5 (hereafter referred to as “EGAT No.5 label with stars”) to better identify more efficient ACs. This label has been in use since 2019.
The results of the evaluation are broken down into three sections:
- Label Design and Understanding
- Label Impact on Market Transformation
- Label Program Design
Key Findings and Recommendations
The evaluation found that:
- The EGAT No. 5 label is considered a key tool for purchasing decisions, product design and marketing strategies.
- The use of stars on the new label has proven valuable to distinguish high efficiency products.
- The separate labeling rating criteria for inverter and fixed speed in AC units is confusing to consumers and does not support the sale of more efficient products.
- The estimated annual electricity cost is one of the most useful components of the label.
- The potential addition of a CO2 icon may confuse consumers, particularly if it only covers indirect emissions.
- Although the internet is a primary source of information for consumers purchasing an AC, only 10% of online retailers display labels.
The separate labeling rating criteria for inverter and fixed speed in AC units is confusing to consumers and does not support the sale of more efficient products.
CLASP provided the following recommendations:
- Implement the same rating criteria and efficiency requirements for both fixed speed and inverter ACs.
- Develop and communicate a mid- to long-term roadmap of policy revisions to facilitate industry support and drive climate goals.
- Do not include an additional CO2 icon on the label.
- Develop a strategy to enhance consumer understanding of the star ratings and to facilitate access to labeling information online.
You may like this additional Labeling research
Study to Evaluate Online Energy Labelling Compliance in the EU
E-commerce is steadily growing in the EU, and numerous websites offer energy-using products for sale. In this study, CLASP and our partners assessed the proper display of appliance energy labels and related information on websites. The study covers six EU Member States: Belgium, Czech Republic, Denmark, Germany, France, and Slovakia.
Revising the Brazilian Labeling Program for Refrigerators: Lessons from the European Union and Thailand
Brazil's INMETRO is currently considering modifications to the National Label for Energy Conservation (ENCE) for refrigerators. CLASP studies the experiences of the European Union (EU) and Thailand in including additional labeling categories and provides key insights.
Development of Efficiency Policy for Ultra High Definition Televisions in India
The Bureau of Energy Efficiency (BEE) and CLASP worked with Environmental Design Solutions (EDS) to make a comprehensive assessment of the Indian UHD television market through primary and secondary research to formulate a comparative energy efficiency labeling standard for UHD televisions.
India Air Compressor Policy Report
CLASP worked with PwC India to conduct comprehensive technology and market assessments for air compressors in India, to inform efficiency standards development and a labeling program. Using both surveys and in-person interviews of manufacturers and their associations, we examined the air compressor market in order to understand product segmentation, projected growth rates, and prevalent technologies.
Transitional Test Method for Ecodesign and Energy Labelling requirements for Electronic Displays
Transitional Test Method sets out a measurement methodology that can be freely used by manufacturers and importers of electronic displays to assess compliance with two recent European regulations.
A Study on the Feasibility of Ecolabeling in India
Recognizing the need to factor in overall environmental footprint associated with products and encourage the penetration of environmentally-friendly products in the market, this study assess the feasibility of developing a comprehensive ecolabeling program in India, and focuses on its applicability on cooling appliances