Ceiling Fan Market Transformation in India
Article reading time: 5 mins
This report explores how market transformation tools can unlock markets for energy-efficient technologies by overcoming barriers such as high costs, limited consumer awareness, and lack of supply chain readiness.
Ceiling fans are among the most ubiquitous appliances in Indian homes, with over 90% of households relying on them as the primary source of cooling, especially in low-income and rural areas. They account for approximately 40% of residential electricity consumption. However, about 97% of these fans are not energy efficient, resulting in higher electricity consumption, increased household energy bills, and elevated emissions associated with cooling.
Within market transformation, bulk procurement programs are powerful tools for transforming markets by accelerating the availability, adoption, and affordability of energy-efficient technologies. This report analyzes a case study of a bulk procurement program in India’s ceiling fan sector, focusing on its outcomes, successes, and lessons learnt.