SEAD Initiative Launches Product Efficiency Call to Action Ahead of COP26

In the lead-up to COP26, the SEAD Initiative and partners have launched the Product Efficiency Call to Action, with the goal of doubling the efficiency of four priority products that account for 40% of global energy consumption by 2030.

International Energy Agency, IEA

Super-Efficient Appliance Deployment Initiative, SEAD

Department for Business, Energy & Industry Strategy, UK BEIS

The Super-Efficient Equipment and Appliance Deployment (SEAD) Initiative, of the Clean Energy Ministerial, and partners have launched the Product Efficiency Call to Action (Call to Action). The Call to Action seeks to drive ambition on product energy efficiency standards to reduce global greenhouse gas emissions, promote business innovation, and ensure consumer access to affordable and high-performing technologies.

In the lead-up to the UN Climate Change Conference (COP26) in Glasgow, Scotland in November, governments are being asked to come forward with ambitious 2030 emission reduction plans. A report by the IEA highlights that appliance standards will play a critical role in energy efficiency policy over the next decade.

The Call to Action urges governments to commit to fast, ambitious action on appliance and equipment energy efficiency. It is part of the COP26 Energy Transition Campaign from the UK. When a country signs on to the Call to Action, it is taking A substantial step to reduce emissions and move closer to the goal of net zero. So far, governments from Brazil, Chile, Colombia, Denmark, Germany, Ghana, India, Japan, Korea, Nigeria, Sweden and the United Kingdom have signed onto the commitment. This map will be updated as more countries join.


To join the Product Efficiency Call to Action, contact Nick Jeffrey at

Stay up to date on the Product Efficiency Call to Action by following #DoubleDownOnEfficiency across social media.

Appliance and equipment energy efficiency offer massive potential to abate carbon emissions and save people and institutions money on energy bills. Currently, just four products – motors, air conditioners, refrigerators, and lighting – account for 40% of global electricity consumption. If the efficiency of these four products were doubled overnight among 44 high-priority countries, it would reduce energy consumption by over 4,600 TWh per year in 2030, the equivalent generation of 2,100 coal-fired power plants. These policies would also avoid over 2.1 Gt of CO₂ emissions per year in 2030.

The initiative has two key aims:

  1. to drive international ambition which is consistent with the aim of doubling the efficiency of key products sold globally by 2030; and
  2. to strengthen the Super-efficient Equipment and Appliances Deployment initiative (SEAD) to support countries in achieving raised ambition more quickly, easily and at a lower cost.

For this effort, the SEAD Initiative is joined by a consortium of partners including the International Energy Agency (IEA)UK Department for Business, Energy, and Industrial Strategy (UK BEIS), and CLASP. The Product Efficiency Call to Action is also working in partnership with EP100 and the Race to Zero to engage businesses to commit to fast action on energy efficiency.


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