Efficient Appliances for People & the Planet


Market Assessment Report for Table & Wall-Mounted Fans in India

This report delves into the market assessment and technical analyses provided by CLASP and ICF Consulting India Pvt. Limited to assist India's Bureau of Energy Efficiency in upgrading the energy efficiency program for table and wall-mounted fans to a mandatory phase.

Table and wall-mounted fans are common appliances for circulating cool breezes and regulating temperatures. Due to their portability and affordability, they are in high demand in India.

India’s fan industry generates over 60 million units annually, valued at around INR 8,000 crores (USD 1.07 billion; 2018–19), projected to exceed USD 2 billion by 2023. Growing presence of organized retail outlets, increasing spending power, and rising preference for online sales platforms and modular homes are expected to boost demand for electric fans in India over the coming years. This will be further boosted by the India Cooling Action Plan, which was launched in 2019 and has a long-term vision to address cooling demand across sectors.

Given the opportunity to mitigate greenhouse gas emissions and reduce energy consumption, CLASP collaborated with ICF Consulting India Pvt. Limited to conduct a thorough market assessment and technical analysis of table and wall-mounted fans. The study covers product sales, import and export trends, available Indian test standards and test facilities, international labeling program comparisons, and recommendations to the Bureau of Energy Efficiency (BEE) for transitioning to a mandatory energy efficiency program.

The team reached out to relevant stakeholders and key industry players with structured questionnaires and in-depth interviews, providing the following insights:

  • Manufacturing of table and wall-mounted fans increased from FY 2018-19 to FY 2019-20, followed by a decline in FY 2020-21 due to the COVID-19 pandemic.
  • Significant proportion of the current table and wall-mounted fan market in India is met through imports due to:
  • high domestic costs for raw materials
  • high domestic fuel costs
  • competitive pricing of Chinese-manufactured fans (15%-20% cheaper)
  • Fan exports have been growing at a compound annual growth rate of 5%.
  • Fan models are categorized based on their sweep size. The highest market demand and manufacturing are observed for fans with a 400 mm sweep size (81%).
  • Indian market offers 65+ manufacturers, 1,000+ variants of these fans with varying sweep sizes.

BEE has made the table and wall-mounted fan labelling program voluntary from March 1, 2023 to December 31, 2024. 

As per the analysis, it is estimated that India’s fan market could reach 11.1 million by 2030. Implementation of the policy is projected to save 1.8 TWh electricity and 1.5 MtCO2 emissions.

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