The Super-efficient Equipment and Appliance Deployment (SEAD) initiative recognizes this potential and aims to increase the global pace of efficiency improvement by helping to strengthen, expand and deepen the policies of market transformation in the countries that are its members. SEAD was jointly announced by the US and Indian governments at the United Nations Framework Convention on Climate Change (UNFCCC) Conference of Parties in Copenhagen in 2009. It was then launched in July 2010 as an initiative within the Clean Energy Ministerial and task within the International Partnership for Energy Efficiency Cooperation.